3C2A Issues Request for Information for Revenue Generation & Partnership Consulting

Update (January 30,2026): An addendum addressing submitted questions related to this Request for Information has been posted. Interested firms are encouraged to review the addendum prior to submitting proposals. 

Download Addendum No. 1 - Questions & Repsonses 

Sacramento, CA — January 20, 2026 — The California Community College Athletic Association (3C2A) has issued a Request for Information (RFI) seeking qualified firms to serve as its revenue generation and partnership consulting partner.

Through this RFI, 3C2A is inviting proposals from firms with experience in corporate sponsorship development, media and advertising sales, and partnership activation within sports, media, or mission-driven organizations. The selected partner will collaborate with the Association to create sustainable, mission-aligned revenue opportunities that support student-athletes, championship programming, and the long-term financial health of the organization.

Proposals must be submitted electronically by 5:00 PM PST on February 5, 2026. Full details, submission requirements, and evaluation criteria are available in the posted RFI here.

Questions regarding the RFI may be directed to info@3c2asports.org and rensing@3c2asports.org.

About the 3C2A

3C2A is the governing body for 112 California community college athletic programs, sponsoring 25 sports and supporting approximately 28,000 student-athletes statewide. The Association is committed to academic and athletic excellence, student well-being, ethical conduct, and inclusive participation.